The power of Amazon

Hi and welcome to my blog. This blog post focuses on the power of the online marketing. More and more organizations are realising the significance of using the internet for conducting their business. The internet has opened us, the consumers, to a global marketplace and companies that successful market themselves have the potential to achieve high levels of growth and economic success. Many traditional brick and mortar companies like Sears Canada , Best Buy and many others also sell their products online. Nobody does it better than Amazon. It started off its humble beginnings in a garage and now it has several massive warehouses in Canada and the United States as well as in Europe and Asia. You can buy just about anything you want ( and even some things you didn't you wanted until you found them there!!) on Amazon.
This company has maximized the use of global marketing through the internet and is a hugely successful company as a result.

"At Amazon, we believe that innovation has the power to change the world. As we strive to become Earth's most customer-centric company, we constantly look for new ways to innovate on behalf of our different customers: individuals who shop our global websites, merchants who sell on our platform, developers who use our infrastructure to create their businesses, and creators of the books, music, films, games and other content we sell through our websites. We believe that our greatest contribution to the good of society comes directly from these core business activities."
 Source:    <http://www.amazon.ca/gp/help/customer/display.html/ref=footer_corpres/176-2126904-6998116?ie=UTF8&nodeId=200700220>


Amazon is a leader in global marketing , in that it has teamed up with many other companies ( each with their own marketing plans ) and has distribution centers located around the globe. It does not need to develop marketing strategies for the products in various global markets because the product itself has done that already. For  example, Nike has athletic products that focus on global markets all over the world. In countries where soccer is huge , you may see more focus on those types of products, whereas here in Canada, especially this time of year, hockey equipment is marketed more. Amazon doesn't have to worry about its target markets, only that they carry the right products for their distribution locations.


As a pioneer in the world of Internet commerce, Amazon.com strived to set the standard for web businesses.
Read more: http://www.referenceforbusiness.com/history2/35/Amazon-com-Inc.html#ixzz3ryl5xs6w

Thank you for taking the time to read my blog today.

Candy