Hi and welcome to my blog. This is the third blog post for our Marketing course and for my topic I thought I would discuss how companies have used social and green marketing to their advantage. For years The Body Shop has promoted cruelty free skincare and cosmetics. They pride themselves on being a company that promotes products that are earth friendly and being socially responsible .
"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed."
-Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop
-Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop
The company grew from a kiosk in England in 1976 to a global organization that is internationally recognized for its humane and fair trade products. In fact it is the first cosmetics company to be recognized for its humane standards.http://www.thebodyshop.ca/en/about-us/aboutus_company.aspx
Not only do I personally love their products but I feel confident that my purchases promote fair and ethical trading practices and I've noticed that more brands are following suit.
As consumers, I believe we have a responsibility to holding companies accountable for fair trade and ethical conduct , especially when it comes to international companies. With the access to social media, such as Facebook and Twitter and even through blogging, we can influence the social behaviour of companies.
Candy
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