Chapter 2 uses some examples of successful marketing strategies and how they can help an organization grow and succeed in the global economy.
The Canadian Tire Corp. was a great example of how two gentlemen started out with a small business , sold it and the started what is now a household name in Canada, Canadian Tire. This company has done an excellent job with it's marketing over the past 80 plus years.
If you were to show just about anyone who lives in Canada ,they would recognize this image , even without seeing the name...
"We are a proud Canadian company that knows life in Canada better than anyone else. We offer products and services that help Canadians live active, healthy lives and our store network and staff connect communities from coast-to-coast. "
-- taken from Canadian Tire website ( http://corp.canadiantire.ca)
We all own, at some point in time or another, Canadian Tire money. I remember as a kid thinking it was real money and wanted to spend it at my local corner store.
The company has responded to the technological age with its card version of the money that you can add as an app on your smartphone or with a debit-like card. You can still use the paper version.. if you have any left .
Canadian Tire is more than just an automotive or DIY company... they have a program called Jumpstart Kids ( click here to learn more about the charity on their website) that helps thousands of Canadian children, each year, participate in sports programs .
The power of the Canadian Tire brand is a true testimony to its marketing success. All the 4 P's are here.... they have a product, whether its actual physical products in the stores or the service of assisting youth programs . The price for their services is available through their store flyers, ads in magazines, newspapers and in various other forms . They even have a Facebook page and a YouTube channel for their Jumpstart program. Finally, the company has locations throughout the country but just in case you're not close by, you can always shop online.
This company is a true success story thanks in part to its marketing. The company set goals and strategies to achieve those goals , as a business and community partner, and over the past 88 years it has continued to grow .
Candy
